Developing AI to improve services and the guest experience is not just a question of applying cutting edge technology, it’s also about listening, reacting and predicting customer needs and preferences more precisely. Knowing the economic and social characteristics of the target audience and then dissecting that information further using national, cultural and age factors will help to implement an AI strategy that is more closely aligned to economic and regional demands.
The key to this process will be knowing how much information target audiences are prepared to share. Based on our own findings*, generally travellers are willing to share their food preferences and their travel preferences with the hotel and its partners. Chinese upper-class leisure travellers are much more open to sharing private information such as their hobbies, geolocation during travels, job description, social media profiles, access to personal mobile applications, as well as access to their personal photo gallery.